TOURNAMENT OF CHAMPIONS
Overview
The KDVI campaign launched August 6th during Nike’s Tournament of Champions and was a great event to showcase both our Summer is Serious KDVI Retail creative and our event branding and signage for TOC in the same arena. The energy of hundreds of players from six major cities landed on one court at the Duggal Greenhouse in Brooklyn’s Navy Yard, securing the weekend as the pinnacle of summer basketball. Our duties included event branding & graphics, court design, signage, and all supporting elements leading up to and during the weekend-long event.
The KDVI campaign launched August 6th during Nike’s Tournament of Champions and was a great event to showcase both our Summer is Serious KDVI Retail creative and our event branding and signage for TOC in the same arena. The energy of hundreds of players from six major cities landed on one court at the Duggal Greenhouse in Brooklyn’s Navy Yard, securing the weekend as the pinnacle of summer basketball. Our duties included event branding & graphics, court design, signage, and all supporting elements leading up to and during the weekend-long event.
Project Credits
Design Director, Nike: Jason Herkert
Art Director, Nike: Jonathan Tudor
Project Manager, Nike: Pam Lauwerens
Display & Event Production: SET Creative
Event Photography: Mo Daoud
Design Director, Nike: Jason Herkert
Art Director, Nike: Jonathan Tudor
Project Manager, Nike: Pam Lauwerens
Display & Event Production: SET Creative
Event Photography: Mo Daoud
